Why Vibrant Colors And Increased Negative Space Are Used In Logos?

Updated on January 3, 2019 in  [R] 2D Graphics
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2 on September 17, 2018

Nowadays, it has been widely observed that there is an increased use of vibrant colors with striking schemes and greater infusion of negative space in logo designs. It is an undeniable fact that these two have undoubtedly become the top trending logo design styles since a few years but, there are noticeable reasons behind this dramatic change. According to several logo design company experts, logo designing has continued to transform where negative space and vibrant colors are the result of continuous improvement.

Now businesses have not only started to emphasize and restructure their online branding strategies right according to what suits the best with today’s mobile platforms but, they have additionally integrated these concepts at every level of their online branding and audience engagement activities even if it comes to their mobile applications and social media profiles. Vibrant color schemes have been also identified highly helpful in making the content more prominent and striking which further increases the probability of attracting and engaging the online prospects.

First it was just limited to the famous blog and online community websites but gradually businesses started taking interest in infusing negative space in their logos. Moreover, businesses now consider use of vibrant colors as one of the greatest value addition from the business development point of view.

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0 on January 3, 2019

It was a trend before a year ago but now according to one of the best website design Dubai company peoples are not prefer them. There are also so many methods you can implement to change the logo design to make it attractive. Also, online tools such as Canva is available to design more attractive logos. You should require to learn its used to make beautiful logo designs.

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0 on January 3, 2019

Well, I think the vibrant colours are used to catch people’s attention, and also help make the logo very recognizable (which is what companies want) if the colours are easy to tell apart. Especially if the logo is used as an app icon (very small), then negative space and vibrant colours really help to make it recognizable and memorable, even with such limited space.

I’m not too sure about negative space, but I think it helps relieve clutter, and thus makes it easier to recognize on the fly (not have to stare at it for a few seconds before remembering what the logo is for).

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