Why Vibrant Colors And Increased Negative Space Are Used In Logos?

Updated on September 17, 2018 in  [R] 2D Graphics
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0 on September 17, 2018

Nowadays, it has been widely observed that there is an increased use of vibrant colors with striking schemes and greater infusion of negative space in logo designs. It is an undeniable fact that these two have undoubtedly become the top trending logo design styles since a few years but, there are noticeable reasons behind this dramatic change. According to several logo design company experts, logo designing has continued to transform where negative space and vibrant colors are the result of continuous improvement.

Now businesses have not only started to emphasize and restructure their online branding strategies right according to what suits the best with today’s mobile platforms but, they have additionally integrated these concepts at every level of their online branding and audience engagement activities even if it comes to their mobile applications and social media profiles. Vibrant color schemes have been also identified highly helpful in making the content more prominent and striking which further increases the probability of attracting and engaging the online prospects.

First it was just limited to the famous blog and online community websites but gradually businesses started taking interest in infusing negative space in their logos. Moreover, businesses now consider use of vibrant colors as one of the greatest value addition from the business development point of view.

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