Today’s mobile platforms have entirely changed the perception of using internet and the way businesses look at it for their growth and development goals. It is truly said that the bigger portion of target audience now exists on the mobile platforms and consider it as the basic medium for accessing the internet which is considered to be the most highlighted reason for increased importance of mobile apps for businesses. Now businesses want to exist at every platform of digital era where their target audience takes interest.
According to the surveys conducted by interviewing some of the leading android game developers California based teams it has been clearly identified that mobile apps brings extensive benefits to both the app providers and app users. From effective mobile branding and building strong mobile presence up to providing just in time support and an instant platform to engage in purchasing, mobile apps are now becoming an essential component of businesses growth and development plans.